Pantene (Fusión Naturaleza)

Year:

2011 - 2013

Company:

Procter & Gamble

Campaign:

Spokeperson Shampoo Pantene

Media:

TV Spots & Prints

Projection:

Latinamerica

Information:

Procter & Gamble hired once more Lucero after the great success of Olay's campaign to be now the spokeperson for Pantene Shampoo in 2011.

Direct TV

Year:

2011

Company:

Direct TV (USA)

Campaign:

Spokeperson for the satelital TV service

Media:

TV Spots

Projection:

United States

Information:

In 2011 Lucero mixes the promotion for her album Indispensable in the United States with being the spokeperson for the Satelital TV Cable Service called Direct TV.

Gobierno del Estado de México (Mexico's State Government)

Year:

2008 - 2009

Company:

Mexico's State Government

Campaign:

State's Government Achievements Spokeperson

Media:

TV Spots & Prints

Projection:

Mexico

Information:

Enrique Peña Nieto, Mexico's State Governor in 2008, chose Lucero to be the main image of this campaign where she talks about the government acomplishments on the last months. In 2009 he renewed the contract because of the people's response.

Lucero's Fragance

Year:

2003 - 2011

Company:

Fuller Cosmetics

Campaign:

Image for her own fragance

Media:

Prints

Projection:

Mexico

Information:

In fall of 2003, Lucero signed a contract with Fuller Cosmetics to promote her own perfume. An elegant fragance inside a diamond's shape container that represents exclusiveness and style. This perfume has sold a lot of pieces in Mexico, that's why it's still available by Fuller Cosmetics.

Sabritas (Mexicanas & 60 Aniversario)

Years:

2003 - 2004

Company:

Pepsico International

Campaign:

Spokeperson for Sabritas Mexicanas and 60 Aniversary

Media:

TV Spots & Prints

Projection:

Latinamerica

Information:

In spring of 2003, Lucero was invited by Pepsico to be the main image of their new product called Sabritas Mexicanas. With 3 different TV Spots and prints they sold more of the expected, that's why they rewarded Lucero with a price and renewed the contract to celebrate the 60th Aniversary of Sabritas, singing their jingle called A Que No Puedes Comer Sólo Una (We Bet you Can't Eat Just One).

SBC

Year:

2000 - 2003

Company:

AT&T Telephony

Campaign:

Spokeperson for long distance prices from USA to Mexico

Media:

TV Spots & Prints

Projection:

United States

Information:

In 2000 AT&T signed contract with Lucero to be the kind image for latin people living in the states using long distance calls. During 2000 she did different TV Spots singing the Area Codes. In 2002 and 2003 she did just prints that were published all over the country and did some private performances.

Pepsi & Doritos

Year:

2008 - 2010

Company:

Pepsico International

Campaign:

Image for the fusion campaign between Pepsi and Doritos

Media:

TV Spots & Prints

Projection:

United States

Information:

In spring of 2000 Lucero and Chayanne were hired by Pepsico to promote their main products Doritos and Pepsi. They made one TV Spot and prints that were published all over the USA Latin Comunity.

Telcel

Year:

1997 - 2000

Company:

Radio Móvil Dipsa S.A. de C.V.

Campaign:

Image for this cellphone company

Media:

TV Spots & Prints

Projection:

Mexico

Information:

In 1997 Radio Móvil Dipsa called Lucero to be the spokeperson of the new Cellphone Campaign with Telcel. She did TV Spots offering rates, coverage, cellphone models, and wireless internet. Their sales increased and they renewed the contract year after year until 2000.

Banamex (100 years)

Year:

1999

Company:

Banamex

Campaign:

Image for Mexico's National Bank's 100 Years Aniversary

Media:

TV Spots

Projection:

Mexico

Information:

In 1999 Banamex (The Main Bank in Mexico) chose Lucero to be the spokeperson for the spot of their 100 years aniversary.

Bimbo

Year:

1998

Company:

Grupo Bimbo

Campaign:

Spokeperson for mexican familiar bread

Media:

TV Spots

Projection:

Mexico

Information:

In 1998 Grupo Bimbo chose Lucero to be the spokeperson of the mexican families that daily eat the healthy and fresh bread Bimbo sales.

Head & Shoulders

Year:

1989

Company:

Procter & Gamble

Campaign:

Spokeperson for the Shampoo Head & Shoulders

Media:

TV Spots

Projection:

Latinamerica

Information:

In 1989 Procter & Gamble saw in Lucero one of the best famous healthy hair, signing a contract where she promoted the shampoo Head & Shoulders in México.

Mirinda

Year:

1985

Company:

Pepsico International

Campaign:

Image for the young apple and orange soda Mirinda

Medios:

Prints

Projection:

Mexico

Information:

In 1985 Pepsico found in Lucero the most popular young fresh image, and decided she was the perfect girl to promote their orange soda Mirinda.